One of the most stressful decisions you Will make as a business owner is:
What application should I use for _______?
Ohhhh man. I know this, because I’ve been there.
And I have used several business tools which were, um, less than impressive.
*Cue tech headaches, tool migrations, and yelling to a bathtub of vegan ice cream*
Hello darkness, my old friend.
It is one of my favored business tools.
And, as you’ve probably guessed by now, it is named Leadpages.
Leadpages has been KEY to me being able to:
Grow a five-figure email list (and have five-figure months from my business as a consequence ). You’ve gotta get people to opt in if you want them on your list. And creating a gorgeous, effective landing page is important to that process.
Get awesome conversion rates. We’ll talk about earning your landing pages convert a bit later.
Because it’s SO. DAMN. EASY. And integrates with my email advertising software, ConvertKit.
The landing page we’re talking about now advertises my free course, Make Money Freelance Writing.
Here are the stats for the landing page in Leadpages (I will show you a picture of the page in a minute!) :
That second column of numbers is complete conversions — the number of individuals who opted in for the free course.
(I recently started tracking conversion rates of YouTube vs. blog, so that’s why I have two of the exact same landing page.)
You can see that it has resulted in 9,885 total new email readers.
And that the page is converting at 55 percent for website and general traffic / 70% for people that are directed to the landing page from my YouTube channel.
Pretty good, if I do say so myself.
Before we jump in the tutorial, here are a few reasons why I LOVE Leadpages and highly recommend it:
Zero coding required.
A shitload of templates for all sorts of pages. Everything from webinars to eBooks to beyond and videos!
Simple integration with ConvertKit, my favourite email marketing program. Works together with other email marketing programs too!
LeadPages is similar to, the Rolls Royce of landing page software — without a loony, make-you-shit-your-pants price tag!
(Clicking the affiliate link above or any Leadpages affiliate links in this blog post supports my blog, and it doesn’t cost you anything extra to use. I just recommend LeadPages because, um, I’m basically obsessed with it. I love the support SO much!)
LeadPages Review and Tutorial: How I Built a Landing Page That Got 9,885 Email Subscribers/Conversions
You need your big-picture strategy to be ON POINT to get lots of email subscribers and a high conversion rate.
That means doing stuff like:
Using free content to build your authority on your specialty topic — If you write a whole lot of awesome blog articles about Chihuahua training and then create a direct magnet about golden retrievers, you’re doing it wrong. Focus on one specific niche topic. The blog post you market your lead magnet in should be DIRECTLY related your lead magnet topic.
Sending RELEVANT visitors to your landing page — If you have a blog article about advanced electric guitar methods, don’t try to get those people to opt in for a beginner electric guitar freebie. Not gonna happen — because it is not related to them.
Creating SUPER valuable lead magnets — Don’t make people regret giving you their email address. The lead magnet I’m talking about in today’s blog post is a free course I created. Free courses are amazing for building trust and giving people plenty of value, but you may also do a media training, a checklist, etc..
Also, realize that a number of the men and women who opt in will unsubscribe.
(Note: Of the 9,885 people who signed up for my free course, about 3,000 people have either unsubscribed or been purged from my listing. This may happen to you too!)
Unsubscribes happen with pretty much all lead magnets / landing pages, so don’t be angry at it!
In fact, unsubscribes are great, as it means you’re repelling people that aren’t going to need to work with you anyway.
Now, let’s jump in the tech tutorial, will we?
After we’re done with that, I will discuss this landing page more from a sales standpoint and WHY it resulted in so many opt-ins.
(Notice: The images in this blog post represent my stats and the way in which the landing page looks as of the day of writing this blog post. I may update the way this landing page looks in the future due to my organization rebrand. So if the live page looks different once you read this blog post, that’s why!)
Here’s the Leadpages landing page we are talking about today:
No need to reach for your microscope!
We’ll look at some zoomed-in sections also.
Now, I have ta say, I don’t remember if I used a template for this particulr page. It has been around a while.
But Leadpages does have a great deal of templates to choose from, and you can arrange them by how well they convert! (Just one of the many reasons I LOVE LeadPages.
What I DO know is that I used the Leadpages drag-and-drop builder to construct this landing page, which looks like this:
Let us all pause for a minute to enjoy my sweet-ass faux leather vest.
You can see the widgets toolbar on the left, which is basically the panel for the things you can drag over to the landing page.
So if I wanted to add another image, I’d just drag the”image” icon into the page where I Need to add an image, like this:
As far as editing the basics, like distance around stuff and element colors, you just open up the Page Layout tool on the left, then navigate to the part you want to edit, like this:
Leadpages helps out by highlighting whatever Row/Column you are hovering over in blue (so you can be SURE you’re editing the right thing!) .
So, for this particular section of the landing page, you can see it is pretty simple.
I moved into Page Layout to edit the background to a photo of me.
Then, I have some basic text in the call-to-action box.
And a big yellow button people can click on to register in the free email course that I’ve set up to deliver with ConvertKit, my favorite email marketing software.
So far as the rest of the landing page, it’s just full of simpler elements I have dragged over into the builder.
For example, this section is text widgets and an image element on a yellow background:
It has two simple columns (which you’d see in the Page Layout section in the left nav bar of Leadpages) plus a big-ass arrow image next to a couple text components.
Other basic stuff you may want to do when you make your landing page is add your logo (lots of templates have a spot for it — you simply click and upload your picture ) and make the colors match your brand.
That’s pretty much it.
(I actually aimed for this technology tutorial to be a whole lot wordier, but hey, if I could pay for the fundamentals quickly for you, that works too!)
You may use the Leadpages Page Layout tool (for editing the foundational parts of your landing page, like changing a section background) and the Widgets tool (for adding elements( such as buttons and text), to produce pretty much anything you want!
And then, you can click your elements (text segments, buttons, etc.) to edit them, like this:
Bear in mind, you can always begin with a template.
Then, just plug in your articles and images.
That’s what I tend to do, and it makes the whole process super quick and easy.
Now that you know how LeadPages works, click here to receive a free trial and start playing with the drag-and-drop builder so that you can start creating list-building landing pages.
But it will not cost you anything extra to use, and I just recommend LeadPages because I use it and LOVE it. I appreciate the support!)
Okay, on to our next topic, which is…
How I Got So Many Opt-ins with this LeadPages Landing Pages (strategy, copy, etc..)
Leadpages is so easy to use that it’s pretty tricky to fuck up with the drag-and-drop builder.
It’s super straightforward, especially when you get in there and mess around with it for a little while.
However, a gorgeous/branded landing page in LeadPages is just one step in the process of attracting lots of email subscribers and making a landing page which converts really well.
We have talked about the big picture strategy part some.
…Stuff like directing the ideal visitors to your page and building authority on your subject.
But now, I want to share some quick (and super actionable/effective) hints for making landing pages which CONVERT:
You can see that my landing page has several testimonials, like these:
This kind of social proof works nicely because it builds trust.
People stop thinking:
Oh god. Another garbage”free class” that is as fluffy as a stuffed unicorn toy.
And instead, they start to consider:
Wow. Real individuals are backing this course/freebie. It must be good.
That means more email readers for you, my friend.
Now, if you’re creating a new lead magnet, you might not have testimonials yet.
If that’s the case, make it your goal to collect some.
By way of example, you might email some of your students and request feedback.
Or, you can Tweet your course out like I did and display grab positive feedback when you see it.
When you are creating a long-form landing page like this one, you have to ask yourself this question:
What would make people believe that this might not work for them? What would their objections to clicking the opt-in button be?
For my landing page / freelance writing class, 1 objection is,”I don’t have a degree or years of experience.”
Thus, I overcome those objections by including this section:
This is powerful stuff when it comes to taking people from the mindset of”this won’t work for me” into the mindset of”this can completely work, even for me, so I’ll opt in!”
And the latter is the mindset they NEED to have before they will be prepared to have a free course similar to this one!
Include multiple buttons if the user has to scroll for a while.
Think about it.
If YOU landed on a page this long…
…Would not you be somewhat annoyed if you had scrolled to the bottom of the page, but the one sign-up button was at the top?
That’s why I include multiple opt-in buttons on long landing pages.
My aim is to make it so , the moment the user decides that they need to opt in, they have a button to do so SUPER close by.
So, add those buttons, my friend!
Among the best things you can do when composing landing page copy is put yourself in your reader’s shoes.
Ask yourself exactly what their issues, struggles, needs, needs, and goals are (associated with a lead magnet topic).
Then, use that information to make the reader feel like this when they see your guide magnet:
“OMG! This is EXACTLY what I need!”
One final point before we wrap up…
Do NOT create a shitty lead magnet.
Plus, you’ll lose their confidence if you send sub-par content, meaning that they aren’t going to need to work with you / buy your products or services.
On the other hand, an Incredible lead magnet will make your readers think:
“Wow! If the free content is this good, imagine how amazing the paid products/services must be!”
I could go WAY more in-depth with this sales page strategy material, but let’s save that conversation for another day as this is a LeadPages blog article rather than an in-depth sales copywriting manual.
LeadPages is super simple to use, has lots of customization, and will not cost you an arm and a leg.
High-converting landing pages are KEY to building your email list.
And building your email list is 100% necessary for growing an extremely profitable creative business.
Now, click here to get a free trial of LeadPages and start growing your email list / creative business!